10 things that make a great logo

• Simple. If a logo is complicated, people will not remember it when they see it on billboards, stores, etc. You want people to remember your business when they see your logo. You do not want them to ask their friend "Who is this?" Keep it simple.

• Correct Color Scheme. Why do you think McDonald's is so successful? The colors that they used make people hungry. Think about it when YOU see McDonald's. You never realized it yourself, but think about every time you have went by a McDonald's did it make you hungry? And you go get a Big Mac not knowing where this all of a sudden hunger came from. Use the correct color scheme to have customers remember you by the colors you use. 

• Flexible. Meaning that if you put your logo on shirt's, billboard's, or even wall's that have a black, white, or gray background, will you be able to see it? Will you be able to read the text? You have to keep that into consideration. If you can change your logo into gray, black, or white against wall's like that, then that will be good as well. 

• Appropriate for what you do. Imagine you go to "McDonald's" because you are hungry. Then all of a sudden "McDonald's" is a clothing store now. When for years it has been a fast food restaurant. Have the correct logo for what you do in the work force. 

• Sends a message. This ties in with the correct color scheme. You want the customers realize that you are the only one that is trying to get the message across to other people. If you make a logo that shows you saving a dog, then your work have to be towards saving a dog. 

• Scalable. When you are trying to put your logo on your business card, will everybody still be able to read it? Or will it look like a bunch of wasted ink? Keep this in mind. 

• Creative. This is a no brainier, but some people my forget about this one. This is why companies ask you to make their company a logo that everybody will remember.

• Make a impact. The logo that you make should catch the viewers eye. Make sure the logo "grabs" the viewers attention and make them interested in what the logo means. 

• Effective without color. Will viewers understand the logo without color? Will the logo be readable? Making a logo that looks good without color before you plan to put color on, you know you have a good logo.

• It has to bring in customers. When you have a good logo, it normally leads to your company to make money. If you do not have a decent looking logo, people will not remember you and would not want to know what the company is about.